Image transformation refers to the different techniques utilized to modify or alter images for particular purposes. It includes cropping, flipping, rotating, changing color schemes, and increasing or decreasing brightness.

And in web design, the purpose of transforming an image is to elevate the website’s visual appeal and make it more engaging, leading to a better user experience. Plus, a website provides a seamless experience across various devices with the right image transformation.

But how do you use image transformation to enhance a website’s UX? Let’s find out.

Types of Image Transformations for Web Design

Now that we know what image transformation is, let’s explore the types of image transformations used to improve a website’s UX:

• Image Resizing and Cropping

Image resizing helps to adjust images to the required dimensions for web page layouts. With the right size, images load quicker and fit well in their respective areas.

However, image cropping removes unnecessary parts from images. This ensures we can focus on the core image elements and better align them with our web layout.

• Contrast and Brightness Adjustment

We can change image contrast to modify the difference between our images’ lightest and darkest areas. This helps us make specific image elements stand out more clearly.

Brightness adjustment helps us to make our images lighter or darker. We may adjust the brightness to fit our web design’s color scheme.

• Aspect Ratios and Image Compression

Aspect ratios enable us to change image ratios to fit within the desired dimensions without compromising the image content.

We compress images primarily to decrease their file size without damaging their quality. This makes certain that our web pages load faster and contributes to an enhanced user experience.

• Color Space Conversion and Saturation Adjustment

We convert color spaces according to the requirements of our web design and the targeted viewing device or platform. An example of color space conversion is RGB to CMYK.

However, saturation is adjusted to decrease or amplify our image colors. This ensures images are more visually appealing and match business color schemes.

• Image Masking and Watermarking

Image masking reveals or hides parts of images. It can be used to develop complex visual effects or even remove backgrounds.

In contrast, watermarks are used to integrate company logos into marketing images and protect copyrights. This helps to safeguard business images from unauthorized and unwanted use.

Choosing the Appropriate Image Transformation for Web Design

To choose the right image transformation for our website design, here’s what to do:

• Understand the Website Goals

Identify the primary goals of our website design, and analyze how our images can assist in achieving them. This could include prompting user action, conveying specific information, or setting a specific theme.

For example, if we intend to focus the attention of our users on particular image parts, masking may be the right transformation to achieve this purpose.

• Find Out What Users Want

Understand the perspective of the users and how image transformations influence their experience. For instance, when considering our website’s loading speed, we may use image compression so our users do not have to wait before our website loads unnecessarily.

Similarly, if our users mostly use mobile devices, we make sure our images look perfect on smaller screens by resizing them.

Best Practices for Image Transformation in Web Design

There is always room for improvement when using image transformation in web design. Here are some best practices to follow:

• Use a Consistent Style

When considering web design for elevating user experience, consistency is essential. For instance, when we apply an effect to one image in a campaign or on a web page, we should apply a similar effect to all images for a uniform and professional look.

• Maintain a Responsive Design

We must ensure our images look good on all the available devices. This means using responsive image transformation techniques, such as different image sizes for various screen resolutions.

Through this approach, we make sure our images display correctly on all devices having different screen sizes.

• Test in Different Browsers

We should test our image transformations across different browsers before we launch our website design. That’s because not all browsers render images similarly, which may result in different outcomes.

Testing can help ensure our images look as expected, no matter which browser is used to access them.

How Image Transformation Can Improve Website Performance

Let’s explore how image transformation can improve website performance:

• Better User Experience

We can modify images to blend well within our website layout using techniques like cropping, resizing, and compression. These enable us to take control of our images’ display area — ensuring the necessary elements are visible — and improve the overall elegance of our website.

Website layout techniques also help improve user experience, leading to lower bounce rates and higher conversions, which result in better website performance.

• Faster Page Load Times

Decreasing page load times is a key advantage of integrating image transformations. We can reduce file size through image compression without distorting the quality. This results in faster page loading and improves website performance to increase user engagement.

But that’s not all. Faster load time can also improve our search engine rankings since the speed of the page is an important factor in search engine optimization (SEO).

• Enhanced Performance on Mobile Devices

Image transformation works well for optimizing our website for mobile devices. For example, when we adjust the resolutions of our images, we ensure they load quickly and display accurately on mobile devices.

Since there is an increasing number of mobile users, optimizing images for mobile devices can improve website performance by increasing accessibility and user compatibility.

Image Transformation with Filestack API for Website Performance

Filestack API helps us upload, convert, and store images across different platforms. It comes with image transformation and seven possible conversion features, which improve website performance.

Let’s understand what it can do for you:

• Image Resizing

Filestack helps us resize images without affecting their quality. It uses URL-based commands to change image dimensions to fit our web display better.

This can decrease page load times since users only load images as large as required for specific devices. Here’s a quick guide for those looking to know more.

• File Type Conversion

With Filestack’s API, we can convert images to multiple formats, such as PNG, JPEG, and GIF. Plus, we can decrease file sizes and improve our website performance by utilizing more web-optimized formats.

• Automatic Compression

Filestack can automatically compress images to decrease size while ensuring quality standards are met. The right file sizes will better align with our web layout and boost SEO performance.

• Filters and Effects

Filestack’s API allows us to apply filters and effects to our images. This includes brightness adjustments, color corrections, and blurs. With Filestack, we can go for real-time image editing and develop the desired images needed for our website design.

The Bottom Line

Image transformations are crucial for website design and improved user experience. They also help us better align our images with our page layouts and enable us to improve website performance by decreasing the loading speed. This increases user engagement and retention.

Filestacks’ powerful image transformation features can help us take our website performance to the next level. So, integrate Filestack API into a web design workflow today and experience better website loading speeds and efficiency.

FAQs

1- Why is image transformation important for a website UX?

It enhances website UX by improving visual appeal, and engagement while ensuring compatibility across devices.

2- How can I choose the right image transformation for my website design?

You need to understand website goals and user preferences. Also, consider factors like prompt user action and optimizing loading speed for a better user experience.

3- What are some best practices for image transformation in web design?

You need to maintain a consistent style and use responsive design techniques. Also, test across browsers to ensure optimal rendering for improved user experience and website performance.

The post How to Use Image Transformation to Enhance a Website’s UX appeared first on TechPocket.

What is the digital twin?

The digital twin healthcare is the design of a digital model of a patient or organ. It allows the prediction of the effects of medical interventions before they are actually performed on the patient. These interventions can include simulated surgery, drug testing and other medical procedures.

In addition, the digital twin works by using modeling and simulation technologies to create an accurate computer representation of the patient or organ being studied. This process usually involves several steps, such as simulation, analysis of results and more.

What are the benefits of a digital twin?

The digital twin has several benefits on the lives of patients.  Here are some of those benefits.

Personalization of care

Personalization of care is an increasingly common approach in healthcare. By using the digital twin, healthcare professionals can collect specific data about patients, such as their medical history, genetics and lifestyle. With this information, clinicians can identify the treatments that will work best for each patient, based on their individual needs. This personalization can help improve health outcomes for patients, reduce medication side effects and improve patients’ quality of life.

More Optimized Healthcare Through Informed Decisions

Informed decisions are critical to providing optimal healthcare to patients. Indeed, the digital twin can help healthcare professionals make more informed decisions. Data collected from sensors, electronic health records and other sources can be analyzed in real time to provide valuable information about patients’ health status.

In addition, this information can help clinicians diagnose diseases more quickly, assess health risks. It can also help tailor treatments to individual patient needs, improve care planning and prevent medical errors.

Improved patient health monitoring

With the digital twin, patient health monitoring can be done more efficiently and accurately. Data collected from sensors and other technologies connected to the digital twin can provide relevant information about patients’ health status, including vital signs, glucose levels and health behaviors. Clinicians can use this information to detect potential health problems before they become critical, intervene more quickly to prevent complications, and adjust treatments in real time.

Future prospects for the digital twin in healthcare

The digital twin offers many promising future prospects in the healthcare field. In addition to its usefulness in decision-making, it could be used to improve medical training by allowing students to simulate medical procedures on digital models before performing them on real patients. If you need more information about medicine, click on this link.

In addition, digital twins could also be used to improve medical research by allowing researchers to simulate clinical trials before moving on to real care. This could speed up the release of new treatments and improve the health and condition of patients.

The post How Digital Twin will Revolutionize the Future of Healthcare? appeared first on TechPocket.

This adaptation is prompted by the tools and technologies managers use and the ways they lead their teams. Changes in product life cycles, market needs, and client expectations are additional drivers of the need for flexible approaches. The software development sector, in particular, is where product management practices must remain adaptable. To help your development team produce the best possible products, embrace these four product management tips.

1. Plan for Success

Defining goals for every product development stage is critical to a product manager’s job. Otherwise, a development team won’t know where their efforts are headed and the reasons behind them. Designing an overall road map within a product manager tool is a step in the right direction.

As helpful as that road map is, software teams will likely need other measures of success to help guide them. Spelling out key performance indicators for each stage lets developers know what their individual goal posts are. You might measure cycle time during coding, say, or the bug rate during testing. Each product development stage is like playing a match in an overall game or competition. To win the game, you’ve got to know what smaller victories will get you there.

Besides development phases, product managers can set performance measures and objectives for collaboration and teamwork. Good collaboration usually involves well-defined workflows, processes, and individual roles. Discussing and outlining these before each project begins, and flexing them as needed, can ensure productive teamwork happens.

2. Encourage Information Sharing

To work together, development teams must have access to the same information about a product. This includes documents relating to customer personas, software requirements, and desired deadlines. When the project’s critical documents aren’t shared or centralized among the group, data silos can form and impede productivity.

That’s because everyone isn’t on the same page or may not have the information they need to move forward. Data silos are typical in organizations with many departments that use different data sources. However, silos can form in smaller teams because of inadequate technology and highly specialized roles.

Product management software with document-sharing capabilities can prevent data silos from forming in software teams. Managers gain the ability to upload and share personas, desired software features, essential requirements, and other critical data. Group members can also share information that will impact the entire team, regardless of their individual roles. With centralized technology, there aren’t as many opportunities for data silos to form.

3. Build for the Customer

Creating processes and software applications for customer or end-user needs sounds simple and obvious. But it’s also surprisingly easy for a company’s or team member’s perspectives and wants to take over. When internal needs and viewpoints dominate product development, it can jeopardize the outcome.

Sometimes internal perspectives take over because the customer’s needs aren’t clearly specified. Ill-defined end-user expectations are one of the reasons software development projects fail. Without a clear outline of a client’s wants and needs, the team will resort to filling in the blanks. Software developers may make assumptions based on how they see things and interpret customer conversations or interactions.

Getting a list of app or system requirements from clients often isn’t enough to spell out their desired outcomes. Showing customers initial product designs and discussing them is a way to work through mismatched expectations. Some customers won’t know how to communicate their wants until they see a design in progress. Others will want to tweak or adapt their requirements once they see them come to life. Involving clients in the early development stages can prevent disappointment later.

4. Track and Monitor Progress

Without follow-up and accountability, projects could become unorganized, and individual contributors might drop the ball. This may not happen intentionally. Instead, projects and individual assignments usually get off track because of a lack of urgency and set priorities. Other reasons include an absence of feedback, approval, and follow-up.

Tracking tools and reports give product managers the data they need to monitor the team’s progress and identify bottlenecks. Perhaps reports reveal prototypes are taking longer to develop than anticipated. Further analysis shows designers are spending more time brainstorming than they should. A lack of transparent approval processes is also responsible for delays and missed benchmarks.

Thanks to this data and analysis, a product manager can help reprioritize the team’s activities and establish clearer processes. That said, tracking tools and reports will sometimes show that development teams are working efficiently. They’re meeting productivity goals but may have further ideas about how to improve processes and workflows. Team discussions that touch on both the group’s insights and what the reports show can contribute to new, improved approaches.

Tips for Product Managers

Product management is essential to a company’s ability to innovate and serve evolving market needs. But product managers depend on the combined skills of different individual contributors to make successful launches happen. That means uniting the group with shared goals, providing centralized information, and ensuring expectations and deliverables align.

Product managers who excel at these tasks are willing to adjust processes according to changing client and business demands. Syncing a team’s efforts in ways that serve the customer is a learning process and one that requires adaptability.

The post 4 Product Management Tips That Could Benefit Your Development Team appeared first on TechPocket.

If you’re searching for the best tool for downloading Instagram photos, videos, highlights, and more, stop looking and try “Imginn.” Imginn is the most excellent tool ever created for this function. So, shall we investigate imginn?

What is the purpose of Imginn?

Imginn is an online service that allows users to save Instagram photos, videos, and highlights. In 2022, we can thus state that “Imginn is the finest Instagram image and video downloading program ever” In addition, did you know that Imginn delivers these features for free, with no additional subscription or login required?

It provides the ability to download Instagram stories, photographs, videos, and avatars. It is entirely free and allows you to see Instagram accounts anonymously.

How to Make Use of Imginn? (Easy Method)

As stated previously, imginn is a website that makes it simple to download Instagram videos, pictures, and stories. Therefore, you must understand how it operates and how to download photographs, movies, and files. This article covers the step-by-step process, so you don’t need to go anywhere else.

Just follow the instructions below to save Instagram photos, videos, and stories:

• Then, visit the official site at https://imginn.com/.
• Press the “Search” button.
• Write “Instagram Username” e.g “@imrankhan.pti”
• Select the image, article, or video, then click “download.”

Now that you’ve successfully downloaded the image from your Instagram profile, you’ll see no login or membership is required! You may download any image or video from any Instagram profile without authentication. Essential Characteristics and Advantages of Imginn in 2022 Each instrument has its characteristics and advantages that make it distinct and more valuable than others. In this article, we examined the fundamental characteristics and advantages of Imginn that make it more helpful and distinctive than other Instagram apps.

User-Friendly Interface: Are you aware that Imginn features a straightforward interface that makes it distinctive and simple to use? Its design is straightforward, allowing you to select any feature on the homepage. All Features Available on the Homepage The website is built such that all feature options are accessible from the homepage.

You may obtain services by selecting any one of them. The “Search” button is prominently displayed on the website’s homepage. Where it has an Instagram profile search option, all associated Instagram profiles will be displayed by username when searching for a single account. This tool is handy if you need to know your Instagram username exactly. It will aid in discovering relevant searches.

Download Instagram Stories: With Imginn, you may download stories from any Instagram profile. This is another helpful feature of Imginn. If you want to download photographs from any Instagram account, you’ve come to the proper spot. Imginn gives the ability to download Instagram images from any profile privately.

Input the Instagram login, select the desired image, and hit the download button. Imginn can download any Instagram video; if you have a valid Instagram video link, you will be able to download Instagram videos using Imginn. Enter the Instagram video URL and then click “download.”

Save the Avatar from Instagram: Imginn is one of the most effective solutions for saving an avatar from an Instagram profile. Enter the username of the profile to obtain the download option for the avatar.

What are the benefits and drawbacks of Imginn?

Are you aware that each tool, program, and website has its benefits, features, and drawbacks? In this article, we examined the primary advantages and disadvantages.

Pros:

• It is beneficial because of the interface’s ease of use.
• Imginn provides the ability to download Instagram photos, videos, and stories.
• With the use of Imginn services, we can preserve the Instagram avatar.
• All choices (features) are accessible from the website’s homepage.
• A linked search feature allows you to search for any connected Instagram profile.
• Imginn provides all features at no cost.
• Download photos and videos, as well as view Instagram accounts privately.

Cons:

• Imginn has advertisements from other parties that make it appear unprofessional.

Is Imginn Legal?

According to our study, no negative aspects are associated with this website. Therefore, it may be used to download Instagram photos, videos, and stories. Do not disclose any personal Instagram account information on our site. In addition, are you aware that Imginn.com is two years and two months old, indicating that this is an aging website on which you should place little trust?

In addition, it is prohibited to download Instagram photographs, videos, and stories without authorization, so observe the social media guidelines.

Best alternatives To Imginn in 2022

Follow this post if you’re looking for the most excellent alternatives;

Picuki: The Picuki tool functions similarly to Imginn. Therefore we’ve placed it at the top of the points of alternatives.

Instahile: Basic

Instahile is an Instagram tool that helps to boost Instagram followers and likes, making it a viable alternative.

Instamoda is an Instagram followers tool that allows you to grow followers and likes.

Simhub has the same functionality as Imginn; hence SmiHub is likewise included in the list of alternatives to Imginn. If you know the best alternative, let us know in the comment section.

Final Reflections

It is the most incredible Instagram program that offers free downloads of an infinite number of Instagram photographs, videos, and stories.

So, what are you waiting for?

Visit the official website to obtain services. Our personal experience indicates that Imginn is the finest alternative for downloading Instagram profile pics, stories, and videos. We strongly advise you to utilize “Imginn.”

Related FAQs

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What is Imginn?

Imginn is a website that allows users to download Instagram photos, videos, and stories at no additional cost. It is the most excellent alternative for secretly downloading Instagram photos, videos, and stories.

How do I use Imginn to download Instagram videos or reels?

Visit the official Imginn website, input your “Instagram username,” then select the Instagram photo, video, or story you wish to save. Just click the download button (mentioned in the low right corner).

Is it safe to use Imginn?

According to the investigation conducted by the Techager Team, the imginn website does not include any malicious information. Thus it is safe to use for downloading Instagram photos, videos, and stories. Moreover, it is a third-party website. Therefore it may not be secure!

Is Imginn a web application?

Yes, it is a website that lets us download Instagram photos, videos, and stories. Therefore, it is a web-based application. 

The post Imginn Best Ever Instagram Images and Videos Downloader Tool appeared first on TechPocket.

More and more people are using smart technology. Democratization of the internet and technology has opened the sale of jewelry to a new world altogether. All you need is a good website and an Omnichannel strategy to reach your customers. Therefore, you can reach a wider audience by taking a digital marketing approach to selling moissanite rings.

Help to Market Moissanite Rings Digitally 

The thought of opening an online store pushes people to design a website. However, it is important to know that it takes more than that to sell your products online. While having a website is a good place to start, you need to move beyond that stage. Here are important things to do for effective digital marketing of moissanite rings:

• Do proper website merchandising

Proper merchandising of your website is vital for your business. Therefore, you need to focus more on the quality of your site than the many things you want to put in there. Many people coming to your site are not ready to make any purchase. However, optimizing and merchandising your site will lead them to do so. Therefore, provide them with as much information as possible. 

• Develop quality landing pages 

Part of your digital marketing strategy is to develop self-sustaining landing pages for your site. Do not focus on sending traffic to the website’s home page because people can easily get lost there. Instead, set up pages with keywords to address every stage of the journey for buyers. Therefore, do not rush to send visitors to your product page yet if you have not prepared them to buy.

Help them know why they should buy moissanite rings. When they understand the solution, you are providing for their needs, they will buy your products. 

• Provide rich product snippets 

The visibility of your products is the essence of boosting your reach and sales. Therefore, you will need rich snippets of what you are providing to your customers. For that reason, quality product snippets will boost your search engine optimization efforts. This will enhance click-through rate (CTR) and drive sufficient traffic to your site. These aspects are vital for better ranking and listing by Google and other search engines. 

• Successfully Manage Paid Search 

Leveraging paid search effectively will help you boost your sales. Therefore, you have to consider paid search seriously. Google ads help get you good traffic that will ultimately translate to sales. They will convert 50 per cent better than organic search would. In that case, businesses that use Google ads have better ROI than those that do not. If you want your moissanite rings to get visibility online, consider using paid search. 

• Consider Inbound Marketing 

An inbound marketing strategy will help you nurture your customers and make them ready to buy from you.  People do not buy engagement rings all the time. Therefore, inbound marketing will help you engage your buyers in good time before they visit your shop for any purchase. This will keep you ahead of the competition and win the hearts of your audience, as they get ready to buy their rings.  

• Use Social Media Platforms 

Successful digital marketing also requires the use of social media channels. This is one of the ways of connecting to your audience. Therefore, provide useful information to your audience through these platforms. In addition, engage them by responding to their comments and questions. You can create moissanite ring feeds from your site and link them to such sites as Instagram and Facebook.

The secret to selling moissanite rings online is in learning all the tips and tricks of successful digital marketing. It all starts with having a website. However, you will need more than that. Provide useful content for your target audience. Make sure they can learn from your site and use the information to make decisions that meet the

The post The Guide to Selling Moissanite Rings with Digital Marketing appeared first on TechPocket.

From user experience to system results, developers have a range of paths to take in the layout and creation phase. With more customers turning to mobile to inform themselves, learn, and buy products instead of desktops, many businesses have started creating mobile apps to improve customer experience. To do so, they often turn to Android app developers who know how to create some of the best mobile apps on the market.

Regardless of the industry, building smartphone apps is becoming the main priority for many businesses out there. So, what are the important elements of this type of development? Let’s take a closer look at it.

Prior to App Creation

The first thing you will need to keep in mind is the overall design you would like to use for your Android app. Will it be clean and simple? Which colors should dominate through the app? How will your user navigate the app? All of this doesn’t only imply the idea of how you’d like your application to perform but also spending a certain amount of time researching your competition and ensuring you offer something unique to your potential customers.

Before you roll up your sleeves and begin with the app creation, you will also need to determine the measurable objectives. What is the goal of your app? How many customers do you wish to have in the first month? How about in the second quarter? Although these goals will change as you start working on the app, it is important to define them before.

Explore Other Android Apps

Luckily, Android has supplied developers with excellent products, so it’s worth a while to check other Android apps on the market, not just your competitors’ ones. The mentioned Android products can be found in Android Studio, with many praised Android benefits that allow even developers with Android app development experience to create their first app.

There, you will also find plenty of app creation guides that will provide clarity on what else you need to have an efficient application architecture. Also, many other users are sharing their tips and strategies on how to develop an Android app.

Creating an Android App

Like it is with every mobile app, you will need to create a user experience that will complement your product instead of destroying it. Decide on the overall style and sound of your software before your developers get to code it. With the Android Layout Editor, you will be able to create a simple and user-friendly design that will both save your time and get you closer to the finish line.

While working on the design and other crucial elements of your Android app, take your time. Don’t rush into presenting it to the market because you will probably oversee some important details that might affect the final result once the product is launched.

Last Edits & Launching the App

Once you have your app ready, make sure to polish it all well. For example, you should test it with a group of potential customers to hear their feedback, give it to your colleagues for a spin, or ensure your developers fix all the bugs before the app is out. However, your app will not be completed just because it hit the market. You will need to listen carefully to how your audience reacts to it and ensure you’re improving your app constantly.

This is the only way for your app to witness success. There will be plenty of ways to optimize and refine your Android mobile app, and ignoring it might lead to poor results. Once you’re sure that the app is ready for launch, you should upload it to the Play Store so its potential users can download it and start using it.

Not to say that this process is simple, especially for beginners, but creating an Android app is quite straightforward if you follow all the steps and make the most of the resources available to you. If we listen to the development community, many say that Android app development often leads to most successful projects.

In Final Words

So, depending on your app idea, you should start slowly developing your Android app. Consider reaching out to experts or a freelance Android app developer who will help you launch the app quicker and ensure you have a good product to sell.

Once you’re certain that your app is developed successfully, you should have your marketing strategy already in action to ensure that those who need to know about your app are impatiently waiting for it to launch.

The post Android App Development Explained appeared first on TechPocket.

Typology is pretty easy to understand in some cases, even for a non-tech person. E.g., the difference between a web and a mobile developer is evident as most people know the difference between desktop and mobile devices. But often, it requires a little bit of explanation. This time we’ll focus on one of the most sought-after types of tech gurus these days — a full-stack pro. In this editorial, you’ll find out what full-stack devs do, which skills they must obtain, the benefits, and how to hire a web developer and not regret the choice thereafter.

Who are full-stack web developers? 

Any web-based software has two layers: client-side (aka front-end) and server-side (back-end). Ergo, to make the project happen, a business owner will need the front- and back-end specialists.

Front-end experts — are the technicians who work on the elements that users directly interact with.

Back-end pros — are the people who implement the system’s logic and performance, a part that is “hidden” from an end-user.

Full-stack web developers can do both. They are experienced in front-end and back-end technologies and can create web-based software on their own.

Must-have skills for a full-stack pro 

One of the easiest ways to identify a professional full-stack developer is to ask questions about their skills. The number of technologies a candidate is proficient in may be pretty vast, so an employer needs to know and distinguish the “cornerstones” that make a modern and valuable employee.

1. Front-end skills

A tech expert you can trust should be proficient in:

• HTML/CSS
• JavaScript
• Most popular JavaScript libraries such as jQuery, D3.js, React.js,
• Most popular JavaScript frameworks like Angular.js, Bootstrap, Ember.js, etc.
• SASS & LESS CSS preprocessors
• REST & RESTful services/APIs
• JSON & AJAX
• Responsive design

2. Back-end skills

The variety of the back-end skills is a little wider. Still, there are some essentials, including the following:

• One programming language or more (Python, PHP, Java, Ruby, etc.)
• DB management systems (MySQL, Oracle, PostgreSQL, etc.)
• Containerization software like Docker, Kubernetes, AWS Fargate, etc.
• Cloud services
• Apache/nginx servers
• Git/GitHub

Why are full-stack web developers so popular?

As a survey by Stack Overflow claims, 49.47% of the respondents identify as full-stack developers. It is a perfect indicator of the market situation in recent years. Well-known brands, smaller companies, and even startups are willing to strengthen their teams with this kind of IT professionals. And there are many reasons for that.

Versatility

Hiring a full-stack developer is often seen as killing two birds with one stone. Why waste time and money on two tech experts (front- and back-end) when you can opt for a single person that will deliver?

Experience

It is impossible to become a full-stack web developer without studying and working with different tools and technologies. And that takes time. So, choosing this kind of a coding professional almost always means trusting the project to an expert with many years of experience under their belt.

High value for the project

Even if you’re working with a team of tech pros, bringing a full-stack developer into the mix is always a good idea. Obtaining multiple valuable skills, a full-stack pro can run supporting action, effectively troubleshoot when needed, and adequately coordinate the team throughout the process.

Flexibility

Proficiency in multiple technologies required for an effective project delivery makes this kind of professionals extra flexible. They can find unconventional solutions if any issues appear along the way. If there’s a need to alter a tech stack to meet specific desired goals, it won’t be a problem in most cases.

Improved efficiency

One thing that makes full-stack developers stand out is their ability to see a full picture during the project’s creation. They understand all the challenges their front- and back-end peers have to face, know how to overcome those, and are more deeply involved in the processes that come with the coding.

For example, a full-stack developer has some experience with UI/UX every so often. They know what it takes to create a user-friendly interface and how to ensure smooth, uninterrupted interaction with the digital product.

When should you hire a full-stack web developer?

Some may wonder why anyone would hire separate front- and back-end experts when you can opt for a single full-stack pro that can do the job alone? The thing is that hiring a single specialist is not always the most profitable way to create a web app.

So when should you hire a full-stack developer instead of a fully-functioning dev team?

Smaller projects and MVPs

A full-stack web developer is often a go-to choice for startups as the resources at this point are usually limited. A full-stack pro is enough to create a backbone, an MVP to test out. But if a company has a large-scale project in mind with many bells and whistles, one developer (even a full-stack one) won’t be enough.

Projects of minor complexity 

An employer should never forget that a full-stack developer has experience working with many technologies, but the proficiency isn’t so in-depth. Therefore, assigning a complex project to a single full-stack developer is not the most brilliant idea. Stick to the ideas that will not require an intricate tech solution.

Tight budget

One of the main reasons to hire a full-stack developer will be budget limitations. It really is one of the best ways to save costs for an entrepreneur. However, it is mandatory to remember that the quality of the final product will always be lower in comparison to a project created by a group of IT experts.

Reasonable deadlines

Even the smartest and the most experienced full-stack developer working independently will deliver the project slower than a team of tech experts. Ergo, the business owner should define reasonable deadlines for the developer to meet.

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The internet started out with a few people using it during their down time for entertainment. Then it became the place to go to find any type of information that was needed. After that came the shift towards buying, selling, and marketing with the use of internet connections that were wired through phone loans. Yes, dial up was a thing, and it was as painful as you have heard.

By leaps and bounds the internet has continued to evolve and is now taking over the world. Business is conducted over the internet. Social platforms make it possible for people to communicate across the globe. Video conferencing sites make business faster than the speed of light. High speed internet, such as some of the plans available, make it so easy to use that younger generations would have no idea how to live without it. Especially since there are so many cheap internet plans available.

Blogging has also come along quickly. Most experts claim that the first blog came about through a student in 1994 in an attempt to publish his papers. Since then, it has increased in popularity and use to the point of being one of the main driving points of technology and the advances that go along with it. The more people are educated, the better the advances will be.

Blogs started out at first as a way for people to get small bits of information out to the world. As it became more popular writers were able to work from home and flood the internet with information about anything and everything, for a fee. As the big corporations threw their hats into the ring the pay for home bound writers increased, and the internet began to be flooded with information.

It did not take long before everyone was taking advantage of the blogs being produced. Some people went to it for information. Others to research the quality of a product, and others to write for increasingly more amounts of money. Blogs today help us all educate ourselves by using many different sources and putting all the pieces together, which gives a thorough understanding of any subject that interests you.

Blogs have also helped pave the way for other growths of technology, such as Fintech. Within the near future all financial services will be done online, with a few exceptions. Blogs connect us to the companies that continue to flourish on the internet, which in turn creates more blogs to connect to the first ones. This circle creates links that all lead to a central location. The more blogs that a company has placed around the internet, the more business that they will pull in.

Today the world revolves around the internet, and the internet continues to spread out with blogs. They work hand in hand. Without one it would be hard to have the other. Of course, it can be argued that the internet would still be around, even if blogging was not. But if you take the time to actually analyze the situation, you will see that blogging has pushed the internet into what it is today.

There is no going back, now. The internet will continue to grow. Blogging will continue to feed the public information that will increase the traffic on sites. Together the two will shift all needs to online platforms, making it possible for many of us to stay at home with our families and conduct any tasks that we need to do, including work.

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Types Of Market Segmentation

Defining the market is the first step in the creation of an effective market segmentation strategy. Here you need to note your USPs such as whether you provide a high-end product, niche services, etc. After this initial sorting out, marketers can bank on any of the following means of market segmentation:

• Geographic segmenting segregates customers based on their area of residence. The main objective of this segmentation is to cater to the different needs and priorities of customers depending on their geography. Selling flood insurance to the residents of Chicago or heavy winter coats to people residing in LA won’t yield positive results.
• Demographic segmentation allows marketers to organize their potential customers based on data like gender, age, education, income, job, etc. Clients respond differently to communication channels, style, and voice depending on their age. Identifying their annual income helps in qualifying customers according to buyer intent. It also informs businesses whether a certain market is worth investing in and helps in determining the right pricing for different products or services. Though gender has lost its importance in the modern times of dwindling gender roles, it aids in personalizing marketing campaigns and outbound marketing when combined with additional supporting data. Last but not least comes job titles of potential clients which help in identifying prospective ones with the highest purchasing authority. Businesses can bank on this information to personalize campaigns and send tailor-made messages to their customers while selling products having a unique appeal to their clientele.
• The psychographic segmentation divides the market based on values, interests, opinions, and other intrinsic traits of individuals. This type of segmentation is mostly used by digital marketers who wish to design products based on their consumer’s thought processes. For example, an apparel company trying to launch a new line of gym apparel needs to conduct market research on whether their target customers maintain an active lifestyle and engage in exercise.
• Under the behavioral segmentation process, customers are grouped according to their behavior while taking purchase calls. Though this type of segmentation has certain common traits with psychographic segmentation, it mostly focuses on the decision-making process of consumers and their reaction to the information. A common component of this type of segmentation is brand loyalty.

Things To Take Care Of In Market Segmentation

• The sheer power of market segmentation excites digital marketers and often derails them from their target objective. This is why it becomes necessary to maintain the right balance by refraining from diving too far into niche groups.
• It is pretty difficult to find a sizable market segment and even if you do it is essential to consider the appropriate ROI. You can take the example of a pet shop owner who discovers through research that a large university is in the vicinity of her store where a big chunk of students owns pets. Despite having the strength of numbers, this research might not be very realistic as pet supplies are usually pretty expensive and students might not have enough funds to afford the same.
• Speaking to customers on a grass-root level is an unrealized dream of most marketers. Often demands are there for certain products among small segments. But even when marketers come to know about it, catering to the same is unrealistic as the ultimate return will not be worth the investment made.

Conclusion

Digital marketing has evolved into an ingenious means of growing your business. Businesses can directly target their ideal audiences by banking on the wings of digital media as timely messages get conveyed to their target clients. Market segmentation adds greater effectiveness to the digital marketing drive irrespective of the size of your business so that you can reach a greater share of customers without having to shell out a fortune.

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Before, companies didn’t consider allowing remote working. However, it became the only option when the world was hit by the pandemic. It also became the only option to keep businesses going while keeping employees safe.

Today, remote working became the new norm. Times are still uncertain and the pandemic hasn’t been totally gone. Thus, more businesses are being open for remote working. It’s also more convenient for everyone else in the workforce. However, there are many challenges that remote work brings. So, it’s important to build a long-term remote work strategy to ensure the productivity of employees and the growth of the business.

Here are some ways to build a long-term remote work strategy:

1. Know The Nature Of The Work

It’s important to know the nature of the work. Determine what industry the company is in and set up goals related to the job. Finance-related jobs may have different remote work strategies than jobs in the engineering sector.

The nature of work also sets up the company’s culture and values. Long-term goals should always be in line with the company’s vision, which also should reflect in each and every employee.

2. Ensure Workforce Productivity

Workforce productivity is key in building remote work strategies. Make sure to invest in various platforms to monitor the productivity of employees. This is done not because you distrust them but because you want to guide them in doing their job. This is also important so you can give support to employees who need it.

It’s also recommended to have a remote IT working solution to minimize technical difficulties. Employees are working remotely, and it’s not inevitable to experience problems involving technology. Outsourced IT working solutions help employees address technical problems so they can be more productive in doing tasks.

Also, ensure that employees have access to the right resources like when they’re in the office. Determine what hinders their productivity and give solutions to address them.

3. Improve Communication And Transparency

Develop a good communication model which allows you to communicate timely and effectively. In remote working, company employees work relatively far from each other compared to a traditional office set-up.

It’s important to develop good communication so problems would be addressed with ease. It’s also to ensure that business operations would run smoothly as if you’re talking to each other directly. Also, make sure that there’s collaborative cooperation between each other and always be open to constructive criticisms. It also helps to have an online team-building activity from time to time to promote camaraderie among employees.

Transparency is also one thing that can’t be overlooked while working remotely. Make sure memos and important announcements are received by everyone in the company. All important information, good or bad, must reach the relevant people at all times.

4. Determine Long-Term And Short-Term Goals

Determine the company’s long-term and short-term goals and align them with your remote work strategy. Revisit company policies and set expectations for employees to meet. Make sure to set long-term and short-term targets for employees to see what the company is aiming for.

Set day-to-day targets and objectives that people should do for the day. Have daily briefings before the business day to clear tasks and set expectations. Also, have monthly reports so everyone can see the positive and negative points to work on.

5. Review The Company’s Structure

It’s important to review and concretely define the company’s organizational structure. Role descriptions must not be overlapping and bypass each other.

Redefine things like who’s subordinate to whom and who reports to whom. Superiors and managers must also know the bounds of their duty and authority to avoid any misconduct or abuse of power. A definite company structure also improves communication between departments or units in the company.

Working Remotely

Many prefer working remotely at home or anywhere outside of the office because of convenience and safety. It’s perceived as the new working norm and setup, and it’s going to be here for the long haul. However, it has also many ups and downs.

Disadvantages of working remotely can be addressed by having a long-term remote work strategy. In this way, employee productivity and business growth will be ensured in the workplace. Consider the ideas mentioned here as you plan and prepare for implementing strategies.

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